# SIFO

- **Website:** <https://sifo.no>
- **Primary alias:** `sifo.no`

## Description

SIFO, the Norwegian Consumer Research Institute established at OsloMet, is dedicated to enhancing understanding of consumer behavior and its societal implications. Through extensive research initiatives, SIFO aims to inform and shape consumer policy in Norway, focusing on the vital role of consumption in modern society. The institute engages in diverse research projects, addressing pressing topics such as sustainability, food culture, and social welfare.

With a team of 39 researchers, SIFO actively studies various aspects of consumption, from the environmental impacts of shopping habits to the complexities of targeted advertising in digital media. Their findings are published regularly in reports that delve deep into contemporary consumer challenges, such as the effect of unhealthy food marketing and the inadequacies of social assistance. In addition to its research activities, SIFO provides tools like a budgeting calculator designed to help individuals assess and manage their spending. SIFO's work not only contributes to academic discourse but also offers practical insights aimed at improving consumer welfare in Norway.

## Industries

- 🧪 Science and Education
- 🧪 Social Sciences _(under Science and Education)_

## Links

- [twitter](https://twitter.com/oslomet)
- [facebook](https://facebook.com/oslomet)
- [instagram](https://instagram.com/oslomet)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idrAYoYNO0/w/820/h/492/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1745498240002)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrAYoYNO0/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1745498240187)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gold | #fed500 | accent |
| Olivetone | #776513 | dark |
| White | #ffffff | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrAYoYNO0/w/1500/h/500/idJMZi_p6M.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722412504050)

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_Source: <https://brandfetch.com/sifo.no>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._