Sift Food Labels is a brand dedicated to providing transparency and empowerment to consumers when it comes to the ingredients in their food. With an easy-to-use mobile app and browser extension, Sift allows users to simply scan the UPC barcode of any food product, instantly accessing a vast database of over 400K products. The app then translates the ingredients into simple terms and identifies any substances that may pose health risks or are banned in other countries.

Founded by Carrie Roberts, Sift Food Labels was born out of her personal journey and obsession with understanding the ingredients in her food. After being diagnosed with gestational diabetes during pregnancy, Carrie became acutely aware of the need to carefully monitor her diet. However, the lack of transparency from food manufacturers and the extensive research she conducted on the food industry regulations in the US motivated her to create a solution that would simplify the process for consumers.

Sift Food Labels aims to make grocery shopping easier and more time-efficient, ensuring that families can make informed choices about the food they consume. By using Sift Food Labels, users can become empowered shoppers and contribute to a healthier and more transparent future