Significant Objects is a unique and innovative brand that explores the power of storytelling and its impact on the value of objects. Founded by Joshua Glenn and Rob Walker, the brand aims to test the hypothesis that narratives can transform insignificant objects into significant ones. They conduct experiments by pairing talented writers with thrift store and garage sale objects, who then invent fictional stories about these objects, giving them new meaning and significance.

The first phase of their experiment, known as SO v1, ran from July to November 2009 and involved renowned writers such as Sheila Heti, Nicholson Baker, Lydia Millet, Colson Whitehead, and Jonathan Lethem, among others. These writers wrote captivating stories about the selected objects, which were then listed for sale on eBay. Significant Objects takes great care to ensure that customers are aware that these stories are fictional and not meant to deceive.

Each object's newly written story is used instead of a factual description, and the author's byline is included to maintain transparency. Explore the world of Significant Objects and witness the magical transformation of ordinary items into extraordinary artifacts through the power of storytelling