Simmental is a brand that is committed to the advancement of the beef industry by providing superior cattle genetics. Based in Bozeman, MT, the American Simmental Association (ASA) offers a range of products and services to its members. With a focus on SimGenetics, the brand offers a comprehensive sire summary search and an extensive animal database to assist with cattle breeding.

ASA's expertise in genetics is demonstrated through their DNA testing and interpretation services, as well as their genomically enhanced EPD program. Their commitment to science and collaboration with industry leaders and universities ensures the development of the most effective selection tools. In addition to their genetic offerings, Simmental provides a variety of services, including animal registration, herdbook services, and online registrations/data reporting.

Their commitment to education is seen through their support of junior programs, guiding young members to learn life skills and utilize technology in the industry. Overall, Simmental strives to be a leader in the beef industry, offering innovative programs and contributing to genetic improvement