# SimplePay

- **Website:** <https://simplepay.capital>
- **Primary alias:** `simplepay.capital`

## Description

SimplePay Capital Limited is a financial services company offering accessible lending and asset-financing solutions, with a focus on supporting individuals, entrepreneurs and small businesses in Kenya. Its micro-lending division provides capital to traders who need funds to purchase inventory and grow their operations. For individuals and businesses seeking vehicles, the company offers logbook loans and asset finance, including support in finding suitable vehicles through collaboration with dealers and car yards. It also provides collateral-backed loans for small and medium enterprises, alongside secured logbook and title deed loans and unsecured loans.

SimplePay emphasizes tailored financial solutions, assessing clients’ circumstances and obligations to help identify appropriate financing. Its stated aim is to partner with young people, entrepreneurs and businesses as they pursue vehicle ownership and growth.

The SimplePay Foundation directs resources and social initiatives toward causes including women’s empowerment, education, SME growth and agricultural development. Its work seeks to expand women’s opportunities and capabilities, and includes projects undertaken independently and with professionals, schools and charitable organizations.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [facebook](https://facebook.com/simplepaycapital)
- [instagram](https://instagram.com/simplepay.capital)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVKhAiFD3/w/833/h/833/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793291667031)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVKhAiFD3/w/194/h/42/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793291666874)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Astronaut | #243673 | accent |
| Outer Space | #32373c | dark |
| White | #ffffff | light |

## Fonts

- Poppins — asset _(google)_
- Lato — asset _(google)_

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_Source: <https://brandfetch.com/simplepay.capital>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._