# – Simply So Lovely

- **Website:** <https://simply-so-lovely.myshopify.com>
- **Primary alias:** `simply-so-lovely.myshopify.com`

## Description

Simply So Lovely is a UK-based children’s clothing, books and toys retailer operated by GioRaph Ltd. The brand focuses on colourful, sustainable and ethically minded products, including children’s clothing made from organic cotton. Its range covers newborns, toddlers and older children, with options for girls and boys aged up to 12, alongside clothing for teens mentioned in its store introduction. Garments include babygrows, dresses, dungarees, coats, jumpers, leggings, pyjamas, swimwear, tops, underwear and accessories. The store stocks clothing brands such as Frugi, Kite, Maxomorra and Villervalla.

Beyond clothing, Simply So Lovely offers books for children and adults, activity and magic-painting books, family games, stationery and back-to-school items, as well as wooden toys and crafts. Its audio and storytelling products include Tonies, Tonieboxes and accessories, plus Yoto products, with character, story and educational selections. Customers can also find a Tonie subscription service and payment plans. The retailer provides worldwide shipping, with UK free postage available on orders over £25, and publishes shipping, returns and sizing information online.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Childcare _(under Lifestyle)_
- 🍿 Arts and Entertainment
- 🍿 Books and Literature _(under Arts and Entertainment)_

## Links

- [facebook](https://facebook.com/Simply-So-Lovely-879959148838630)
- [instagram](https://instagram.com/simply.so.lovely)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGxAkxZhi/w/195/h/195/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793497265089)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGxAkxZhi/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793497265370)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mercury | #e7e7e7 | accent |
| Scorpion | #5c5c5c | dark |
| White | #ffffff | light |

## Fonts

- Jost — asset _(google)_
- Poppins — asset _(google)_

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_Source: <https://brandfetch.com/simply-so-lovely.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._