Simply Curated is a luxury candle company based in Grand Rapids, Michigan. Founded in 2012 by Sarah Cooley, the brand has grown from a one-woman operation to a small team of five individuals who pour candles by hand with love. What started as a curated online store with a minimalist aesthetic has now become a thriving business specializing in hand-poured soy candles.

Simply Curated takes pride in their commitment to sustainable practices and creating beautiful products made in the USA. Each candle is crafted using 100% soy wax blended in small batches with fragrances and essential oils. Their candles are 100% phthalate-free and burn cleanly all the way down.

Every candle is meticulously poured, labeled, and packaged by hand, ensuring attention to detail and quality. The brand's dedication to sustainability and craftsmanship is evident in every aspect of their process. In 2022, Simply Curated celebrated their 10-year anniversary and expanded into a 5,000 sq ft warehouse, reaffirming their commitment to growth and serving their community.

With a range of scents and sizes available, including 12 oz, 9 oz, and 5 oz candles, as well as travel candles, hand wash and lotion, and reed diffusers, Simply Curated has something to delight every candle lover. Experience the beauty and sustainability of Simply Curated candles for yourself