# SimplyGood

- **Website:** <https://simplygood.sg>
- **Primary alias:** `simplygood.sg`
- **Founded:** 2021
- **Employees:** 11+
- **Location:** Singapore, Singapore
- **Company kind:** PRIVATELY HELD

## Description

SimplyGood is a Singapore-focused brand offering natural, eco-friendly household cleaning and personal care products. Its range is designed to provide effective cleaning with less reliance on conventional chemical products and disposable plastic packaging. The company says its products use natural ingredients, are safe to use around children and pets, and include solutions tested for effectiveness, with TURI Lab certification referenced on its site.

Products include laundry detergent sheets, colour and dirt catcher sheets, cleaning cloths, and refill tablets for multi-purpose, bathroom, window and glass cleaning, and foaming hand soap. SimplyGood also sells starter kits, food-safe sanitizers and insect repellents, giving customers options for everyday home care. Its refill format is intended to let customers buy the product they need while reducing water and packaging. Monthly subscriptions for refill tablets offer a 15% saving, and products are available individually or in bundles. The brand reports that more than 40,000 Singapore households have made the switch and offers online shopping, retail locations, and customer support.

## Industries

- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [facebook](https://facebook.com/bysimplygood)
- [instagram](https://instagram.com/simplygood_sg)
- [linkedin](https://linkedin.com/company/simplygoodsg)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idskZxua5E/w/280/h/55/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793190646266)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idskZxua5E/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793190646438)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Matisse | #2351a4 | accent |
| Goblin | #428445 | dark |
| Perano | #97b5ed | light |

## Fonts

- var(--HEADING-FONT-FAMILY) — asset _(custom)_
- var(--BODY-FONT-FAMILY) — asset _(custom)_

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_Source: <https://brandfetch.com/simplygood.sg>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._