Skateez is a brand that revolutionizes the way kids learn how to skate. It all began in 2003 when David Hopkins, one of the partners of Skateez, cleared a patch of lakefront ice after a light winter snowfall in cottage country, just north of Toronto. His son Taite, who was new to skating, struggled to find balance on the cleared ice.

However, when he ventured onto the un-cleared lake with a small layer of snow, he found that it provided just enough support for him to stay upright and skate with ease. Inspired by this observation, Skateez was born with a simple yet powerful purpose - to make learning to skate easy and fun for kids. Similar to training wheels for skates, Skateez allows children to experience the joy and freedom of ice skating while providing crucial support.

Not only does Skateez help kids learn faster, but it also relieves parents of the usual back-breaking task of teaching their children how to skate. Skateez is now widely available in stores across Canada, the United States, and select locations in Europe. You can also purchase Skateez online at www.

skateez. com and find it featured in Canadian Tire's WOW Guide Fall/Winter 2016. Join the Skateez community and give your kids the easiest way to learn how to skate!