# Smart And Handsome

- **Website:** <https://smartandhandsome.in>
- **Primary alias:** `smartandhandsome.in`
- **Verified:** yes
- **Founded:** 2005
- **Company kind:** PRIVATELY HELD

## Description

Smart and Handsome is a leading Indian men's grooming brand under Emami Limited, one of India's largest FMCG conglomerates. Originally launched in 2005 as Fair and Handsome — the pioneer and category creator of men's face cream in India — the brand rebranded to Smart and Handsome to reflect a modern, inclusive, and aspirational identity aligned with the evolving needs of the contemporary Indian man. The brand's product portfolio spans face washes, brightening creams, glow masks, and specialized grooming solutions across two core ranges: the Nature F1rst Range, infused with green tea and olive extracts combining natural ingredients with scientific formulation; and the Brightening Range, powered by NatSci — a blend of liquorice and niacinamide — targeting oiliness, dark spots, pimple marks, and dullness. Positioned as a one-stop grooming solution for the modern Indian man, Smart and Handsome operates under the tagline Har Roz Handsome — Handsome Every Day.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/BeSmartAndHandsome)
- [instagram](https://instagram.com/smartandhandsomeindia)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idk6mhF2LY/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787721340705)
- Logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idk6mhF2LY/w/613/h/413/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787737556603)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Ribbon | #0D6EFD | accent |
| Woodsmoke | #161719 | dark |
| White | #FFFFFF | light |

## Fonts

- Roboto Condensed — asset _(google)_
- system-ui — asset _(system)_

## Imagery

- Banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idk6mhF2LY/w/820/h/312/theme/dark/id-9M5Ralk.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787737586024)

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_Source: <https://brandfetch.com/smartandhandsome.in>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._