# SmartCompany

- **Website:** <https://smartcompany.com.au>
- **Primary alias:** `smartcompany.com.au`
- **Founded:** 2007
- **Employees:** 11+
- **Location:** Melbourne, Victoria, Australia
- **Company kind:** PRIVATELY HELD

## Description

SmartCompany is an online publication in Australia that caters to entrepreneurs, small and medium business owners, and business managers. It provides free news, information, and resources to help businesses thrive. With a focus on innovation, finance, marketing, leadership, and more, SmartCompany offers valuable insights and expert advice to its readers. The brand also features articles, opinion pieces, and analysis on various topics such as sustainability, technology, startups, and entrepreneurship. SmartCompany covers a wide range of industries including agribusiness, construction, energy, retail, telecommunications, and tourism. One notable story on SmartCompany features Jane Lu, the founder of Showpo. Lu shares her biggest mistake and how she overcame it, providing valuable lessons for other entrepreneurs. Showpo, a fast-growing e-commerce business in the fashion retail space, quickly gained prominence and experienced substantial growth. Overall, SmartCompany is a trusted resource for business owners and professionals seeking practical strategies, industry insights, and expert advice to navigate the ever-changing business landscape.

## Industries

- 📰 News and Media

## Links

- [youtube](https://youtube.com/channel/UCfZtBPn8YSWnc21dQu4TRSA)
- [twitter](https://twitter.com/smartcompany)
- [instagram](https://instagram.com/smartcompanyau)
- [linkedin](https://linkedin.com/company/smartcompany)
- [facebook](https://facebook.com/SmartCompany)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVARyWIJA/w/200/h/200/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781783438750)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idVARyWIJA/w/820/h/107/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781783438671)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jagged Ice | #b6e3d4 | light |
| Web Orange | #ffa500 | accent |
| Salem | #0a7536 | dark |

## Fonts

- var(--wp--preset--font-family--heading) — asset _(custom)_
- var(--wp--preset--font-family--body) — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVARyWIJA/w/1500/h/500/idnKLwxrQo.png?c=1bxid64Mup7aczewSAYMX&t=1781783438897)

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_Source: <https://brandfetch.com/smartcompany.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._