Smartwares Group is a leading consumer goods company that specializes in creating affordable and well-designed appliances and solutions for everyday life. Their goal is to make daily life easier, better, and more fun for their customers. They offer a wide selection of smart home essentials, including smart safety systems, lighting solutions, and home appliances.

With sales organizations in multiple countries, including the Netherlands, Belgium, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong, and China, their products are available all over the world. In addition to their own brands, they are also the leading international private label supplier, providing private label ranges to major retailers in Europe. Smartwares Group is committed to sustainability and actively works to improve the environment by increasing logistic efficiency, reducing CO2 emissions, and promoting eco-friendly packaging.

They also prioritize business social compliance and support employment opportunities for people with a distance to the labor market. With a mission to provide everyone with a safe and comfortable home, Smartwares Group delivers affordable and easy-to-use appliances and electronic products that bring value to their customers