# Smartwool

- **Website:** <https://smartwool.co.uk>
- **Primary alias:** `smartwool.co.uk`

## Description

Smartwool is a renowned brand that specializes in producing high-quality socks and clothing made from Merino wool. With a focus on comfort and safety, Smartwool products are designed to enhance any outdoor adventure. Whether you're skiing, hiking, biking, or simply enjoying everyday activities, their socks and apparel offer unmatched comfort and performance. Founded in 1994, Smartwool revolutionized the industry by being the first outdoor company to create performance Merino wool ski socks. Since then, they have expanded their product range to include base layers, midlayers, jackets, tops, dresses, and accessories for both men and women. What sets Smartwool apart is their commitment to sustainability and their dedication to preserving the environment. They believe in transparency, advocacy, and taking action to protect our planet. Their Merino wool supply chain is carefully managed to ensure ethical sourcing and product transparency. At Smartwool, they understand that the outdoors belong to everyone, and they strive to be inclusive and fun-loving. Their gear and culture aim to inspire joyful, spontaneous, and wild moments in the outdoors for people of all backgrounds. So, whether you're going for a stroll in the morning or embarking on an epic mountain ascent, Smartwool is here to enable your every adventure. Visit their website to explore their extensive range and join their community of outdoor enthusiasts.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 🏈 Sports
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/user/smartwool)
- [twitter](https://twitter.com/Smartwool)
- [instagram](https://instagram.com/smartwool)
- [facebook](https://facebook.com/Smartwool)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idNhoFsFWI/w/820/h/224/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781997211181)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNhoFsFWI/w/783/h/783/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781997211355)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hot Cinnamon | #e55c1e | accent |
| Mine Shaft | #2a2a2a | dark |
| White | #ffffff | light |

## Fonts

- var(--typography-body-font) — asset _(custom)_
- Poppins-Bold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNhoFsFWI/w/1500/h/500/idHSgr8PIq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777942965415)

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_Source: <https://brandfetch.com/smartwool.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._