# SMETS

- **Website:** <https://smets.lu>
- **Primary alias:** `smets.lu`
- **Founded:** 1986
- **Employees:** 51+
- **Location:** Strassen Luxembourg, Luxembourg
- **Company kind:** PRIVATELY HELD

## Description

SMETS | Strassen is a renowned luxury retailer in the BeLux market that has gained popularity worldwide over the years. With a focus on culture, art, and design, SMETS offers a unique and exclusive selection of more than 800 trendy brands in streetwear, ready-to-wear, design, and cosmetics. Founded in 1986 as a family-owned business, SMETS has been redefining the fashion shopping experience with its avant-garde vision. Led by Pascaline Smets, the founding daughter and artistic director, the brand is known for its ability to spot future trends and fulfill customers' unexpected desires. SMETS has collaborated with top names in the fashion and art industries, such as Off-White's Virgil Abloh and M+RC Noir. By bridging the gap between creativity and commerce, SMETS continues to inspire change-makers and foster a global dialogue. Whether shopping online or in-store, SMETS provides various delivery and payment options, ensuring a secure and convenient shopping experience. So, embrace luxury fashion and explore SMETS for the latest drops and timeless style.

## Industries

- 🏝 Jewelry and Luxury Products _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/SMETS.LU)
- [instagram](https://instagram.com/smets_store)
- [linkedin](https://linkedin.com/company/smets)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idTKKDiMaf/w/820/h/137/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772451955054)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTKKDiMaf/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781761512676)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Science Blue | #0036d4 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTKKDiMaf/w/960/h/442/idDHl2ehyc.jpeg?c=1bxid64Mup7aczewSAYMX&t=1647455724142)

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_Source: <https://brandfetch.com/smets.lu>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._