# Smiling Rocks

- **Website:** <https://smilingrocks.com>
- **Primary alias:** `smilingrocks.com`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** New York, New York, United States
- **Company kind:** PARTNERSHIP

## Description

Smiling Rocks is a brand that brings together 20 years of experience in the diamond and jewelry industry. Founded by Zulu Ghevriya and Manish Jiwani, self-made businessmen with a lifelong goal to make a positive impact on the world, Smiling Rocks offers a range of fine jewelry including rings, necklaces, earrings, and bracelets. Their unique designs and one-of-a-kind styles allow you to express your personality in a whole new way. But it's not just about looking good, it's about feeling good too. Smiling Rocks is committed to sustainability, affordability, and responsible sourcing. Their lab-grown diamonds are 100% identical to mined diamonds, while being much kinder to the earth. When you make a purchase from Smiling Rocks, you not only treat yourself to a beautiful piece of jewelry, but you also give back. 10% of your purchase is donated to a charity of your choice. They believe in the power of feeling good while doing good. Join the Smiling Rocks movement and spread the chain of smile from the lab to your home to the community. Wear a smile and let your jewelry be a reflection of your values and the positive change you want to see in the world.

## Industries

- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury

## Links

- [youtube](https://youtube.com/channel/UC8ZQPBXjb_bgGJ5FjlywmqQ)
- [twitter](https://twitter.com/smilingrocksco)
- [instagram](https://instagram.com/smilingrocksco)
- [linkedin](https://linkedin.com/company/smiling-rocks)
- [facebook](https://facebook.com/smilingrocksco)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddkYKT59J/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777081172206)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iddkYKT59J/w/820/h/174/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777081172103)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Mercury | #e1e1e1 | light |
| Tumbleweed | #dba17b | accent |

## Fonts

- FreightDispProBook-Regular — asset _(custom)_
- TTCommons-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddkYKT59J/w/1500/h/500/idPzwGpGMJ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777081172502)

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_Source: <https://brandfetch.com/smilingrocks.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._