# SML Universe

- **Website:** <https://smluniverse.com>
- **Primary alias:** `smluniverse.com`
- **Founded:** 2011
- **Employees:** 2+
- **Location:** Hong Kong, Hong Kong S.A.R.
- **Company kind:** PRIVATELY HELD

## Description

SML Universe is a leading brand in Hong Kong, specializing in the development of user experience. Founded in 2012 by See-ming Lee, SML Universe combines design, technology, and marketing strategy to help international Fortune 500 companies enhance their websites, advertising campaigns, and interactive installations. With a background in both design and technology, See-ming Lee leverages his unique skill set to create interactive prototypes and provide innovative solutions. Throughout his career, See-ming's projects have received recognition in prestigious awards and featured in renowned publications like Forbes and The New York Times. SML Universe has collaborated with notable clients including Bank of America, IBM, Prada, and Yale University. In addition to their expertise in user experience, SML Universe owns and operates RoyaleAPI, a data-rich content analysis site focused on the popular mobile game Clash Royale. With millions of users and over 15 million monthly page views, RoyaleAPI provides real-time analytics and has become a trusted resource for Clash Royale players worldwide.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/smluniverse)
- [linkedin](https://linkedin.com/company/sml-universe)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idw4s0ODXF/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777030995272)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idw4s0ODXF/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777030995363)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #00adee | accent |
| Lucky Point | #251c6d | dark |
| Rob Roy | #efbe73 | light |

## Fonts

- VectoraCom-Bold — asset _(custom)_
- ui-sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idw4s0ODXF/w/1500/h/500/idfCgE-PiT.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777030995531)

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_Source: <https://brandfetch.com/smluniverse.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._