# SM Prime Holdings

- **Website:** <https://smphi.com>
- **Primary alias:** `smphi.com`

## Description

SM Prime Holdings, Inc. (SMPH) stands as one of Southeast Asia's largest integrated property developers, paving the way for sustainable lifestyle cities through the creation of malls, residential areas, office spaces, hotels, and convention centers. Established in 1994 in the Philippines, SM Prime began as a mall developer and operator, ascending to the position of the premier retail shopping center developer in the country. Currently, it operates 86 malls in the Philippines and 8 in China, encompassing a total Gross Floor Area of approximately 10.9 million square meters and hosting over 25,000 tenants.

Beyond mall development, SM Prime diversifies its portfolio through subsidiaries such as SM Development Corporation (SMDC), which specializes in affordable condominium units, and the Commercial Properties Group (CPG), focused on the development and leasing of office buildings in Metro Manila. Additionally, its Hotels and Convention Centers unit manages a variety of hospitality and events venues nationwide, enriching the community fabric while delivering exceptional value to stakeholders.

## Industries

- 📊 Business and Consumer Services
- 📊 Real Estate _(under Business and Consumer Services)_
- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxYQ33LBG/w/272/h/116/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740053368184)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Porsche | #ebb773 | accent |
| Mine Shaft | #313131 | dark |
| Havelock Blue | #599ad7 | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- system-ui — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxYQ33LBG/w/1855/h/750/idPXUxQvQl.jpeg?c=1bxid64Mup7aczewSAYMX&t=1747788146236)

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_Source: <https://brandfetch.com/smphi.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._