# SMU S.A.

- **Website:** <https://smu.cl>
- **Primary alias:** `smu.cl`
- **Other aliases:** `CL0002132620`, `SMU.SN`
- **Founded:** 2007
- **Employees:** 10,001+
- **Location:** Santiago, Santiago Metropolitan, Chile
- **Company kind:** PRIVATELY HELD

## Description

Smu is a leading retail company in Chile that operates in the supermarket sector. The company has a rich history that dates back to 1934 when it was founded as Sociedad de Maestranza y Almacenes Unión Limitada. Smu's headquarters is located in Santiago, Chile. Smu offers a wide range of products and services to its customers. The company operates supermarkets under various banners, including Unimarc, Mayorista 10, Alvi, Ekono, and OK Market. These supermarkets offer a variety of groceries, fresh produce, household items, and personal care products. Smu also operates convenience stores and pharmacies. On a global scale, Smu's operations are primarily focused on Chile, where it has a strong presence. The company operates over 300 stores across the country. Smu has also expanded its operations to the neighboring countries of Argentina and Peru. In Argentina, Smu owns the Disco and Jumbo supermarket chains, while in Peru, it operates the Metro supermarket chain. Smu has established several noteworthy subsidiaries, joint ventures, and partnerships to strengthen its market position. Notably, the company has a joint venture with CENCOSUD, one of the largest retail companies in Latin America, for the operation of Jumbo supermarkets in Chile. Smu has also formed partnerships with local suppliers to enhance its product offerings and provide customers with quality and affordable options. In terms of market position, Smu is one of the leading supermarket chains in Chile, competing with other major players such as CENCOSUD and Walmart Chile. The company has shown strong financial performance, with consistent revenue growth over the years. Smu is known for its customer-centric approach and commitment to providing quality products at competitive prices. The company has achieved several milestones in its growth journey. In 2016, Smu acquired the local supermarket chain Alvi, which allowed it to expand its market share in Chile. The acquisition strengthened Smu's presence in the regions where Alvi operated and helped the company reach a wider customer base. As of the latest available information, Smu continues to expand and innovate in the retail industry. The company regularly introduces new products and services to meet evolving customer demands. Smu also focuses on digital transformation, leveraging technology to enhance the shopping experience for its customers. The company remains committed to its mission of being a leading retailer in Chile and delivering value to its customers.

## Industries

- 🍔 Groceries _(under Food and Drink)_
- 🍔 Food and Drink

## Links

- [linkedin](https://linkedin.com/company/unimarc)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMLxDbKrA/w/236/h/50/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1753112442603)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMLxDbKrA/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781729490461)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red | #e40000 | accent |
| Dark Burgundy | #7b080d | dark |
| Froly | #f28080 | light |

## Fonts

- Roboto — asset _(google)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMLxDbKrA/w/8001/h/4501/id8ieNrzsZ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781729496456)

---

_Source: <https://brandfetch.com/smu.cl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._