# PEYO COMPANY

- **Website:** <https://smurfbusiness.com>
- **Primary alias:** `smurfbusiness.com`
- **Founded:** 1984
- **Employees:** 11+
- **Location:** Genval, Wallonia, Belgium
- **Company kind:** PRIVATELY HELD

## Description

The Smurfs, brought to you by IMPS & Lafig, are a beloved brand with a rich heritage and a staggering 95% brand awareness worldwide. As the world license holders for The Smurfs, Benny Breakiron, and Johan & Peewit, IMPS/Lafig is dedicated to spreading Peyo's universe of delightful characters across all cultures. With a vision to develop love and notoriety for these iconic characters through the generations, IMPS/Lafig engages in various activities. The Smurfs serve as ambassadors for the 17 sustainable development goals of the United Nations, advocating for a better world. Moreover, an exciting 3D TV series featuring the Smurfs is set to captivate audiences in 2021, promising humor, adventure, and endless fun. The Smurfs' popularity extends beyond the screen, as Jazwares, a global leader in play, has partnered with IMPS to create a new toy line inspired by this classic Belgian franchise. The toys are set to hit retail stores in 2022, giving today's generation of children an opportunity to experience the magic of The Smurfs. Join the great Smurf family and benefit from their worldwide brand awareness. Explore the various categories and partnership opportunities offered by The Smurfs. Don't miss the chance to immerse yourself in this enchanting world!.

## Industries

- 🍿 Arts and Entertainment

## Links

- [youtube](https://youtube.com/channel/UCeY4C8Sbx8B4bIyREPSvORQ)
- [instagram](https://instagram.com/smurfsofficial)
- [linkedin](https://linkedin.com/company/peyo-company)
- [facebook](https://facebook.com/smurfofficial)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idvA9-6rB6/w/820/h/313/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1751463337418)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvA9-6rB6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781933833392)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cobalt | #0049ad | accent |
| Mine Shaft | #282828 | dark |
| White | #ffffff | light |

## Fonts

- -apple-system — asset _(system)_
- Fengardo Neue Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvA9-6rB6/w/400/h/66/idCi6NyQYh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781933833522)

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_Source: <https://brandfetch.com/smurfbusiness.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._