# SO

- **Website:** <https://so-auckland.com>
- **Primary alias:** `so-auckland.com`

## Description

SO/ Auckland, stay in the heart of Auckland City near Britomart. City and Waitematā Harbour views meet a luxury, lifestyle hotel experience.

## Industries

- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_
- 💎 Luxury
- 💎 Luxury Travel and Experiences _(under Luxury)_

## Links

- [facebook](https://facebook.com/SOAuckland)
- [instagram](https://instagram.com/so_auckland)
- [linkedin](https://linkedin.com/company/so-auckland)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id2TAnE1k5/w/820/h/1130/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1755019199556)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2TAnE1k5/w/1334/h/1334/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1755019199884)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bunting | #17234e | accent |
| Prim | #f7edf4 | light |
| Black | #000000 | dark |

## Fonts

- Bw Beto Grande Light — asset _(custom)_
- Founders Grotesk Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2TAnE1k5/w/1128/h/191/id4A1SUd9I.jpeg?c=1bxid64Mup7aczewSAYMX&t=1755019200044)

---

_Source: <https://brandfetch.com/so-auckland.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._