Founded in 2015, Soch Foods LLP is a part of the Soch Group, which aims to establish a healthy and sustainable ecosystem around Indian start-ups. At Soch Foods, their mission is to champion entrepreneurial dreams by bridging the gap between ideas and execution for start-ups and helping them find their audience and grow. The brainchild of Rohit Mohan Pugalia and his wife, Purvi Pugalia, Soch Group began with the creation of their first brand, Munchilicious.

It started when Purvi started baking healthy and delicious granola snacks for Rohit's tiffin, which not only won over his heart and stomach but also fueled his dream of entrepreneurship. Since then, Rohit and Purvi have launched many more businesses and continually pushed them to new heights. Their vision is to create a healthy and sustainable ecosystem around Indian start-ups.

With their core values of entrepreneurship, ethics, inclusiveness, and excellence, Soch Group is committed to inspiring the next generation of entrepreneurs and consistently delivering high-quality products and services