# Social Media Collective

- **Website:** <https://socialmediacollective.org>
- **Primary alias:** `socialmediacollective.org`

## Description

The Social Media Collective (SMC) is a renowned brand consisting of a network of social science and humanistic researchers affiliated with Microsoft Research labs in New England and New York. Comprising full-time researchers, postdocs, interns, and visitors, the collective is dedicated to providing a sociotechnical perspective on the pressing issues of our time. Their interdisciplinary work spans various fields, including anthropology, communication, economics, information, law, media studies, women’s studies, science & technology studies, and sociology. With a focus on empirical and critical methods, the SMC examines the social, political, and cultural dynamics that shape technologies and their consequences. Their research addresses a wide range of topics, such as the cultural implications of data-centric tech development, the impact of social media on artist-audience relationships, the ethics of artificial intelligence, biased algorithms, and the role of social media in shaping youth behavior. Committed to fostering public understanding, the SMC contributes thought-provoking content to academic conferences, research institutes, and mainstream publications, helping people gain a nuanced understanding of the complex relationship between technology and society.

## Industries

- 🧪 Science and Education
- 🧪 Social Sciences _(under Science and Education)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWJ4h65yT/w/300/h/84/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780482694290)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Science Blue | #015dda | dark |
| Malibu | #8ed1fc | light |
| Dodger Blue | #02bfff | accent |

## Fonts

- Playfair Display — asset _(google)_
- Quattrocento Sans — asset _(google)_

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_Source: <https://brandfetch.com/socialmediacollective.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._