Softchoice is a leading technology solutions provider headquartered in Toronto, Ontario, Canada. The company was founded in 1989 by David Holgate and Jone Panavas, primarily focusing on software licensing management. Over the years, Softchoice expanded its offerings to provide comprehensive IT solutions and services.

Softchoice's headquarters are located in downtown Toronto, specifically at 173 Dufferin Street. The office space encompasses 100,000 square feet and is designed to foster collaboration and innovation among its employees. The company offers a wide range of products and services to help businesses optimize their IT infrastructure.

Its main products include software, hardware, and cloud solutions from leading technology vendors such as Microsoft, Cisco, HP, Dell, and VMware. Softchoice also provides professional services, managed services, and IT consulting to assist clients in leveraging technology to meet their business objectives. Softchoice operates globally, serving customers in both the public and private sectors.

The company has developed strategic partnerships with numerous technology vendors, allowing it to deliver customized solutions tailored to the unique needs of each client. Additionally, Softchoice has subsidiaries in the United States, including Keystone Logic and Optimus Solutions, expanding its reach and capabilities in the North American market. In terms of market position, Softchoice is considered a prominent player in the IT solutions industry.

The company has established a strong reputation for its expertise in software licensing management and has been recognized as a reliable partner by major technology vendors. Softchoice's global sales have experienced significant growth, propelled by its commitment to delivering exceptional customer experiences and innovative solutions. To support its growth and expand its product offerings, Softchoice has made strategic acquisitions and partnerships.

In 2017, the company acquired UNIS LUMIN, an IT consulting and professional services firm, further enhancing its capabilities in providing end-to-end IT solutions. Softchoice has also formed partnerships with various organizations to deliver comprehensive solutions, such as its collaboration with VMware to provide cloud solutions. As of the latest information available, Softchoice continues to thrive as a trusted technology solutions provider.

The company remains committed to helping its clients navigate the complex IT landscape and drive digital transformation. With a customer-centric approach and a broad array of offerings, Softchoice is well-positioned to meet the evolving needs of businesses in the digital age