Softricity is a software company based in the United States that specializes in application virtualization technology. Application virtualization allows software to be delivered and executed on clients' computers without the need for traditional installation or compatibility issues. This enables organizations to streamline software deployment, enhance security, and reduce IT costs.

The company was founded in 1999 and has its headquarters in Boston, Massachusetts. Softricity initially focused on providing virtualization solutions for Windows applications, allowing businesses to centrally manage and deliver software to end users. In 2006, the company was acquired by Microsoft to enhance their virtualization offerings and was integrated into Microsoft's System Center suite of products.

Softricity's main product is called SoftGrid, which virtualizes applications and streams them to end users on-demand. SoftGrid uses a safe and isolated environment called a virtual bubble, eliminating conflicts between applications and simplifying the management of software updates. The software also provides reporting and auditing capabilities for IT administrators.

On a global scale, Softricity operates as part of Microsoft, leveraging the company's extensive network of customers and partners. Microsoft has subsidiaries and joint ventures in various countries, allowing Softricity's solutions to be widely available to businesses worldwide. In terms of market position, Softricity has a strong presence in the application virtualization space.

The company's technology has been well-regarded for its ability to simplify software deployment and management, making it popular among enterprises. Competitors in the virtualization market include VMWare, Citrix, and Parallels. No major events or changes in strategy have been reported since the acquisition by Microsoft in 2006.

However, it is worth noting that Microsoft has since integrated Softricity's technology into their overall virtualization strategy, which has expanded to include server and desktop virtualization solutions. As of the latest available information, Softricity continues to operate as part of Microsoft and is no longer marketed as a separate brand. The company's application virtualization technology remains a key component of Microsoft's virtualization offerings, providing businesses with efficient software deployment and management solutions