# Soft Snug

- **Website:** <https://softsnug.com>
- **Primary alias:** `softsnug.com`
- **Founded:** 2015
- **Employees:** 11+
- **Location:** Subang Jaya, Selangor, Malaysia
- **Company kind:** PRIVATELY HELD

## Description

Soft Snug is a brand that specializes in highly sweat absorbent activewear. Their fabric actively absorbs and dissipates sweat away from your skin while retaining heat for fat burn, ensuring you feel ultra comfortable during even the most intense workout sessions. Founded by a group of sport textile enthusiasts, Soft Snug focuses on breakthrough fabrics and innovative infusion techniques to elevate sensation and performance. Their products are designed in collaboration with professional instructors and fashion athletes, resulting in stylishly effective apparel that complements your workout. With over 100,000 pieces sold and excited reviews, Soft Snug offers a range of apparel and accessories rooted in the Science of Feel & Performance. While all products can be purchased online, customers in Malaysia can also visit the showroom in Prime Axis, Taman Sri Muda Shah Alam to see and feel Soft Snug before making a purchase. Elevate your workout sessions with Soft Snug and experience the difference for yourself.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/softsnug)
- [instagram](https://instagram.com/softsnug)
- [linkedin](https://linkedin.com/company/soft-snug)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idV_U4F8-V/w/2296/h/2296/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778846567660)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idV_U4F8-V/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778846568343)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Plum | #721c24 | accent |
| Cherrywood | #6e1718 | dark |
| Porcelain | #f1f2f3 | light |

## Fonts

- Poppins-Regular — asset _(custom)_
- Poppins-Regular — asset _(custom)_

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_Source: <https://brandfetch.com/softsnug.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._