The Softwood Lumber Board (SLB) is an industry-funded initiative that aims to promote the benefits and applications of softwood lumber products in outdoor, residential, and non-residential construction. Through various programs and partnerships, the SLB works towards advancing the use of softwood lumber in the industry. To enhance communication and awareness, the SLB collaborates with Think Wood, an organization that encourages individuals involved in building materials to consider using wood in their projects.

They also facilitate the development of building standards by participating in standard development venues and conducting technical research. Additionally, the SLB focuses on education, offering resources and initiatives to increase knowledge about wood design and construction among professionals, code officials, students, and faculty. They also support WoodWorks, an organization that promotes the use of softwood lumber in multifamily and non-residential construction.

The SLB's efforts have resulted in significant growth in demand for softwood lumber, generating a record-breaking 2 billion board feet of incremental demand in 2022. Through their funded programs, industry news highlights, and events, the SLB continues to advance the industry's goals of stimulating demand and expanding markets for softwood lumber products