# So Hip

- **Website:** <https://sohip.ca>
- **Primary alias:** `sohip.ca`
- **Location:** Toronto, Ontario, Canada

## Description

So Hip Toronto is a skater-owned and operated skateboarding and snowboard shop in downtown Toronto, serving the skate and snow community since 1991. Located on Queen Street West, the shop combines a physical retail store with an online selection of equipment, apparel and accessories, with free shipping in Canada on qualifying orders.

For skateboarding, So Hip offers complete skateboards, decks, trucks, wheels, bearings, grip tape, hardware, tools, protective gear, longboards, cruisers and surfskates. Its snow range includes snowboards, bindings, boots, outerwear, goggles, base layers, gloves, helmets, bags and tuning accessories; customers can also book a snowboard tune-up. The shop carries footwear and clothing, including skate shoes, T-shirts, jackets, pants, hats and bags, alongside merchandise, accessories and gift cards.

Products come from established action-sports and streetwear brands such as Vans, Burton, Spitfire, Dime and Huf, as well as So Hip’s own branded decks and apparel. With new arrivals, staff picks and sale sections, So Hip serves riders looking for gear and style across skateboarding, snowboarding and everyday wear.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Extreme Sports _(under Sports)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/sohiptoronto)
- [instagram](https://instagram.com/sohiptoronto)
- [linkedin](https://linkedin.com/company/so-hip-toronto)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpUchSQb3/w/210/h/109/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792861355438)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpUchSQb3/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792861355541)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fun Blue | #205aab | accent |
| Midnight Blue | #01315e | dark |
| Malibu | #6ccbf7 | light |

## Fonts

-              Inter — asset _(custom)_
- Raleway — asset _(google)_

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_Source: <https://brandfetch.com/sohip.ca>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._