# Soil

- **Website:** <https://soil.ninja>
- **Primary alias:** `soil.ninja`

## Description

Soil Ninja is an innovative brand dedicated to providing high-quality, peat-free substrates and soil solutions for houseplant enthusiasts. Founded in 2019, Soil Ninja emerged from the recognition that sourcing various components for soil blends was cumbersome and time-consuming. With a mission to streamline access to premium soil products, they developed specialist formulas that promote healthy plant ecosystems.

From their humble beginnings in a partially renovated home to a spacious warehouse operation, Soil Ninja has grown rapidly, expanding their product lineup to include soil blends, components, accessories, and curated bundles designed for both casual plant collectors and serious gardening professionals. Notable achievements include their Gold Award at the RHS Chelsea Flower Show and a successful launch in the European market.

Key values for Soil Ninja include sustainability and community engagement, reflected in their commitment to recyclable packaging and continuous feedback-driven product enhancements. With an ever-growing team and innovative offerings, Soil Ninja is here to help your plants thrive beautifully.

## Industries

- 🪴 Home and Garden
- 🪴 Gardening _(under Home and Garden)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGTRo6UxS/w/376/h/376/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1721576173985)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #121212 | dark |
| White | #ffffff | light |

## Fonts

- Bebas Neue — asset _(google)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/soil.ninja>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._