# Soil Association

- **Website:** <https://soilassociation.org>
- **Primary alias:** `soilassociation.org`

## Description

The Soil Association is a leading charity dedicated to promoting sustainable farming and healthier food systems in the UK. With a mission to transform the way we eat, farm, and protect our environment, the organization champions initiatives like organic farming, agroecology, and biodiversity. It provides a comprehensive certification program for businesses across agriculture, aquaculture, beauty, fashion, and textiles, ensuring products meet high organic standards. The Soil Association also runs advocacy campaigns aimed at reducing pesticide use, protecting pollinators, and supporting local fruit and vegetable growers facing challenges. Through its various programs like Food for Life and the Land Trust, the organization fosters connections between consumers and sustainable farming practices. By engaging the community and businesses, the Soil Association advocates for a greener future and healthier lifestyles. Join their initiatives to help combat climate change, promote food security, and celebrate the beauty of nature while supporting organic and ethically produced products.

## Industries

- 🏭 Heavy Industry and Engineering
- 📊 Business and Consumer Services
- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🏭 Waste Water and Environmental _(under Heavy Industry and Engineering)_
- 🍔 Food and Drink

## Links

- [twitter](https://twitter.com/SoilAssociation)
- [facebook](https://facebook.com/soilassociation)
- [instagram](https://instagram.com/soilassociation)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-TQaqNft/w/204/h/87/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778937763728)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-TQaqNft/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778937763824)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Picton Blue | #42beec | accent |
| Blue Lagoon | #007694 | dark |
| White | #ffffff | light |

## Fonts

- museo-slab — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-TQaqNft/w/1500/h/500/id9JqFtuD-.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778937764064)

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_Source: <https://brandfetch.com/soilassociation.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._