# DIP

- **Website:** <https://somosdip.com>
- **Primary alias:** `somosdip.com`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** Bogota, Colombia
- **Company kind:** PARTNERSHIP

## Description

Detox Information Project (DIP) is a consultancy project in Behavioral Sciences that aims to combat misinformation and polarization. Using a combination of behavioral sciences, communication, and technology, DIP helps individuals and organizations detoxify their informational environments. DIP is the first digital and informational literacy project in Colombia that empowers people to tackle fake news and disinformation. With their unique D.E.T.O.X method, DIP designs fun and easy-to-use tools that enable individuals to empower themselves against false news. DIP is part of ETHOS BT, an innovation center and consultancy in behavioral sciences dedicated to improving human interaction for the benefit of both organizations and society.

The statistics indicate the pressing need to tackle misinformation. With 86% of Colombians consuming information online, DIP aims to address the concerns of the 61% of people who struggle to distinguish fake news. By applying the science of behavior change, DIP offers an innovative and scientifically backed approach to combat misinformation, empowering Colombians to use information responsibly and make informed decisions.

Join the DIP community now and be part of the movement to defeat misinformation.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [youtube](https://youtube.com/channel/UC14RqkKWYCFKrKj8QaU8YwQ)
- [twitter](https://twitter.com/detoxdip)
- [instagram](https://instagram.com/detoxdip)
- [linkedin](https://linkedin.com/company/dip-detox-information-project)
- [facebook](https://facebook.com/DetoxDip)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSpV-hYwW/w/111/h/48/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772355159232)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSpV-hYwW/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772355159318)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Turquoise Blue | #5de2e9 | accent |
| Goblin | #3f7652 | dark |
| Mandys Pink | #f4b8b9 | light |

## Fonts

- Arial — asset _(custom)_
- poppins-semibold — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idSpV-hYwW/w/1500/h/500/id8IB4f3Bd.png?c=1bxid64Mup7aczewSAYMX&t=1772355159485)

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_Source: <https://brandfetch.com/somosdip.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._