# Soo'AE Skincare

- **Website:** <https://sooaenewyork.com>
- **Primary alias:** `sooaenewyork.com`

## Description

Soo’AE is a dynamic K-beauty brand dedicated to celebrating the diversity of beauty through inclusivity, clean formulations, and affordability. Committed to making radiant skin accessible to everyone, Soo’AE offers a comprehensive range of products including cleansers, toners, serums, moisturizers, and masks, each designed to address various skin concerns such as aging, dullness, dryness, and acne. 

In addition to skincare, their hair care line features nourishing shampoos, conditioners, and treatments enriched with premium ingredients like collagen, niacinamide, and various fruit extracts. The brand also extends its offerings to body care with cleansers and moisturizers crafted to revitalize and refresh. 

Soo’AE's ethos prioritizes ingredient transparency, sourcing ethically and focusing on natural components to ensure safety and effectiveness. Their mission is to empower individuals to feel confident in their unique skin by providing high-quality products at accessible prices. Join the Soo’AE community and enjoy exclusive member benefits, including discounts on your first purchase.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [twitter](https://twitter.com/sooaebeauty)
- [facebook](https://facebook.com/sooae.official)
- [instagram](https://instagram.com/sooae.official)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idjLPAmSiY/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779402183043)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjLPAmSiY/w/240/h/240/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779402183113)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lochmara | #007bc7 | accent |
| Pickled Bean | #673022 | dark |
| Malibu | #8ed1fc | light |

## Fonts

- Lato — asset _(google)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjLPAmSiY/w/1500/h/500/idy5yoGf7P.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779402183276)

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_Source: <https://brandfetch.com/sooaenewyork.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._