# Sotrue

- **Website:** <https://sotrue.in>
- **Primary alias:** `sotrue.in`
- **Employees:** 2+
- **Company kind:** PRIVATELY HELD

## Description

Sotrue is a brand that believes in providing mindful skin and hair care products that are clean and effective. With a commitment to global beauty standards, they source the finest quality ingredients from around the world. Their complete range is prepared with vegan-friendly formulations that are free from toxins, nurturing and strengthening the skin from within.

At Sotrue, they follow 7 evoking principles that encourage saying 'No' to certain ingredients in your self-care routine. By eliminating these harmful substances, you can achieve the healthiest and most authentic version of your skin, giving you a super confident vibe.

Founded in April 2021, Sotrue initially started with a range of face care regime vegan products based on their Principle 7. Due to their dedication and a great response in the Indian market, they expanded their scope to international markets in July 2021.

With a focus on research and development, their team is constantly working on innovative applications of ingredients to achieve better results. Their current product range includes haircare, skincare, and facecare products that are designed with USDA and SCA and Made-safe approved ingredients.

Enjoy extra savings of up to 5% on prepaid orders and free shipping on prepaid and COD orders above ₹499. Sotrue is available to assist you from Monday to Saturday, and their secure payment system ensures a safe and convenient shopping experience. Contact them at info@sotrue.in for any inquiries.

## Industries

- 🏝 Beauty and Cosmetics _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [instagram](https://instagram.com/sotrue.beauty)
- [facebook](https://facebook.com/sotrue.in)
- [linkedin](https://linkedin.com/company/sotrue)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_Nh0B38T/w/158/h/36/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788463216690)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_Nh0B38T/w/554/h/554/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788463216820)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Medium Red Violet | #aa3795 | accent |
| Lucky Point | #1e2a78 | dark |
| Ronchi | #f0b24f | light |

## Fonts

- Inter — asset _(google)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_Nh0B38T/w/400/h/73/idjFH1j77h.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788463216909)

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_Source: <https://brandfetch.com/sotrue.in>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._