Seattle Sounders FC is a brand that is part of Major League Soccer (MLS), a league that is dedicated to providing a safe, comfortable, and enjoyable match-day experience for all fans. Seattle Sounders FC is committed to fostering an inclusive environment that is free of discrimination and harassment. They offer a range of products and services to enhance the match-day experience, including tickets to their MLS matches, access to their online store where fans can purchase official team merchandise such as jerseys, and a dedicated customer service team to assist fans with any inquiries or concerns.

The brand strictly enforces a Fan Code of Conduct to ensure that all attendees adhere to behavior that is consistent with the goals of the club and the league. They prohibit any conduct that is unruly, disruptive, or threatening, as well as any displays of discrimination or commercial activities. Violators of the Fan Code of Conduct may face penalties such as ejection from the stadium, loss of ticket privileges, or even bans from attending future matches.

By prioritizing fan safety, inclusivity, and enjoyment, Seattle Sounders FC aims to create an exceptional match-day experience for all fans