# Source Management

- **Website:** <https://sourceloop.ai>
- **Primary alias:** `sourceloop.ai`

## Description

SourceLoop is a marketing attribution and lead source tracking software platform for teams that want to understand which campaigns generate leads and revenue. It captures conversion journeys across forms, chats, calls, booked meetings, payments, and ecommerce orders, then connects those outcomes to their original marketing sources. Businesses can analyze attribution across multiple channels and touchpoints, review website traffic and conversion paths, and use dashboards and reports to assess campaign performance, pipeline, and revenue.

The platform supports both lead-led organizations, such as healthcare practices, home services, real estate, insurance, and legal firms, and deal-led teams, including SaaS companies, agencies, and consultancies. Its features include form, call, chat, and meeting tracking; payment and Shopify order attribution; funnel analysis; a lightweight contacts hub; and server-side conversion tracking for Google, Meta, and LinkedIn. SourceLoop also syncs lead-source and revenue data with CRMs and advertising platforms. Teams can query attribution data through its MCP server and explore setup resources, API documentation, help guides, and free marketing tools.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/sourceloop-ai)
- [twitter](https://twitter.com/sourceloop)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idP9f4bozR/w/820/h/110/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790524280359)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idP9f4bozR/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790524280485)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red Orange | #fc4831 | accent |
| Cod Gray | #111111 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- var(--font-sans) — asset _(custom)_

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_Source: <https://brandfetch.com/sourceloop.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._