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South Africa

@southafrica.net

From city life to adventure, wildlife to culture, breathtaking scenery to sun-soaked coasts – discover South Africa.

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About

Description

South African Tourism is the dedicated tourism marketing agency of the South African government. They aim to promote South Africa as a top-tier destination for leisure, business, and events tourism, both domestically and internationally. Their commitment lies in contributing to inclusive economic growth, sustainable job creation, and the transformation of the industry.


The organization operates in 13 international markets and is focused on increasing the number and spread of tourists, as well as the length of stay and spend of all visitors to the country. They are also striving to improve seasonal arrival patterns and work towards the transformation of the industry to benefit historically disadvantaged South Africans. South African Tourism collaborates with local businesses and partners to promote South Africa on a global scale and showcase the country's abundant tourism offerings.


With a strong focus on social media engagement, South African Tourism is committed to positioning South Africa as a world-class tourism destination through dynamic collaborations with iconic brands like BMW Group

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Company Type

Government Agency

Company Size

51-200

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