# South End Surf - **Website:** - **Primary alias:** `southendsurf.com` ## Description South End Surf Shop is a locally rooted surf shop on the south end of Wrightsville Beach, North Carolina. It occupies a historic brick building recognized as a landmark in the area and serves visitors and local surfers with beach gear, apparel, rentals, and instruction. The shop’s clothing includes short-sleeve tees, retro designs, hats, and hoodies, alongside surfing and other beach essentials. South End also offers surfboard rentals and professional surfing and stand-up paddleboarding lessons. Instruction is available one-on-one, in group classes, or as a brief refresher, making the services suitable for both beginners and surfers seeking to build their skills. The team is described by customers as knowledgeable, welcoming, and attentive to safety, including consideration of weather and local conditions. South End Surf Shop also features access to a Surfline HD camera overlooking Crystal Pier and the south end of Wrightsville Beach. With its local designs, practical beach offerings, and lessons led by passionate surfers, the shop brings together retail, recreation, and surf culture at a well-known Wrightsville Beach location. ## Industries - 🏈 Sports - 🏈 Water Sports _(under Sports)_ ## Links - [facebook](https://facebook.com/South-End-Surf-Shop-133838419961929) - [instagram](https://instagram.com/southendsurfshop) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-CgCOQun/w/150/h/76/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793458471043) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-CgCOQun/w/210/h/210/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793458471100) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Emperor | #514e4e | accent | | Rope | #974f20 | dark | | Viking | #67b1e3 | light | ## Fonts - var(--font-heading-family) — asset _(custom)_ - Cantarell-Regular — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._