Brand Israel To The Moon, founded in 2011, is a non-profit organization with the goal of landing the first Israeli spacecraft on the moon. The organization was established by three young engineers, Yariv Bash, Kfir Damari, and Yonatan Winetraub, in response to an international challenge called the Google Lunar XPRIZE. Although the competition officially ended without a winner in March 2018, SpaceIL continues its