# SPAR

- **Website:** <https://spar.at>
- **Primary alias:** `spar.at`
- **Founded:** 1954
- **Employees:** 10,001+
- **Location:** Salzburg, Salzburg, Austria
- **Company kind:** PRIVATELY HELD

## Description

SPAR Österreich, commonly known as SPAR, is a retail chain based in Austria. It is a part of the SPAR Group, which is one of the world's largest food retail chains. The company has a long history, dating back to its founding in 1954 by Friedrich Wilhelm. SPAR Österreich is headquartered in Salzburg, Austria. The company operates a vast network of stores across the country, including supermarkets, hypermarkets, and convenience stores. It is known for offering a wide range of products, including groceries, fresh produce, household items, and personal care products. SPAR Österreich is also known for its focus on providing high-quality products at competitive prices. On a global scale, SPAR Österreich is part of the SPAR Group, which operates in over 48 countries across the globe. The company has built strong partnerships with local retailers in each country to ensure a consistent shopping experience for its customers. It has established subsidiaries and joint ventures in various countries to expand its reach and leverage local expertise. In terms of market position, SPAR Österreich holds a significant share of the Austrian retail market. It competes with other major retail chains such as Interspar, Billa, and Hofer. The company is known for its strong brand presence and customer loyalty. It consistently invests in modernizing its stores and improving its product offerings to stay ahead of the competition. Over the years, SPAR Österreich has achieved several milestones and made noteworthy changes to its strategy. It has expanded its product lineup to include more organic and sustainable options, catering to the evolving preferences of customers. The company has also embraced digital technologies, offering online shopping and delivery services to enhance convenience for customers. Currently, SPAR Österreich continues to strengthen its position in the market. It focuses on innovation, sustainability, and customer satisfaction to drive growth. The company regularly updates its store formats and offerings to adapt to changing consumer needs. It remains committed to providing high-quality products and excellent service to maintain its standing as a leading retail brand in Austria and globally.

## Industries

- 🛍 E-commerce and Shopping

## Links

- [youtube](https://youtube.com/user/SPAROesterreich)
- [pinterest](https://pinterest.com/@spar_oesterreich)
- [instagram](https://instagram.com/spar_oesterreich)
- [facebook](https://facebook.com/SPAROesterreich)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6KVB0-Yw/w/188/h/32/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781744831848)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6KVB0-Yw/w/180/h/180/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781744831930)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chambray | #3b5998 | dark |
| Koromiko | #ffc166 | light |
| Fun Green | #007a3d | accent |

## Fonts

- system-ui — asset _(system)_
- Gilroy — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6KVB0-Yw/w/1500/h/500/id-X0uWjo4.jpeg?c=1bxid64Mup7aczewSAYMX&t=1693942077495)

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_Source: <https://brandfetch.com/spar.at>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._