# SPARX

- **Website:** <https://sparx.org.nz>
- **Primary alias:** `sparx.org.nz`

## Description

SPARX is a groundbreaking brand tailored for Aotearoa New Zealand, offering a unique digital program focused on improving mental and emotional well-being for youth. Developed by a team of researchers and clinicians from The University of Auckland, SPARX combines proven strategies inspired by Cognitive Behavioral Therapy with engaging online gaming and storytelling elements. The innovative approach aims to promote Smart, Positive, Active, Realistic, and X-factor thoughts among users.

Since its inception in 2012, SPARX has evolved to include Maori-styled graphics and a fantasy wawata setting, making it culturally relevant. The brand has received international recognition, including prestigious awards like the 2013 International Digital Award from Netexplo and the 2011 World Summit Award. With a strong focus on LGBTQI+ support and community outreach, SPARX continues to expand its impact worldwide, reaching diverse audiences and forging new partnerships. Join SPARX today for a transformative journey towards better mental well-being.

## Industries

- ⛑ Health
- ⛑ Nutrition Diets and Fitness _(under Health)_
- 📊 Business and Consumer Services
- ⛑ Health _(under Health)_
- ⛑ Mental Health _(under Health)_

## Links

- [youtube](https://youtube.com/channel/UCYxJ5yEID6wIGcasb2rIpSQ)
- [facebook](https://facebook.com/soarwithsparx)
- [instagram](https://instagram.com/sparx_nz)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idoiIMsUsH/w/820/h/187/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780474194578)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoiIMsUsH/w/1304/h/1304/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780474194906)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cyan / Aqua | #00fff0 | accent |
| Blue Stone | #005361 | dark |
| Wild Willow | #afc671 | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/sparx.org.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._