# Sport Holding AS

- **Website:** <https://sportholding.no>
- **Primary alias:** `sportholding.no`

## Description

Sport Holding AS is Norway’s leading specialist sports retail group, operating more than 375 full-range and specialist stores nationwide. Its retail concepts include Sport 1, Intersport, Löplabbet, Anton Sport, Sportsnett, Milslukern and Skandinavisk Høyfjellsutstyr, serving everyone from families to dedicated runners and outdoor enthusiasts. Across its businesses, the group offers sports equipment and apparel from established brands, with store assortments adapted to local needs. Customers can also shop online and use click-and-collect through Sport 1 and Intersport.

Each specialist chain brings distinct expertise. Löplabbet focuses on running shoes and gait analysis, while Anton Sport offers products from premium suppliers. Sportsnett serves mountain, hiking and climbing pursuits, and Milslukern specializes in cross-country skiing, with its own ski workshop, as well as kayaking, cycling and running. Skandinavisk Høyfjellsutstyr is a traditional outdoor retailer with four stores. Sport Holding also owns Bergans of Norway, a Norwegian brand with more than 110 years of experience developing technical outdoor clothing and functional hiking equipment.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [linkedin](https://linkedin.com/company/sport-holding-as)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idtr6LfoOE/w/480/h/42/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793517663281)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtr6LfoOE/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793517663793)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Prussian Blue | #002d59 | accent |
| Black | #000000 | dark |
| Flesh | #fecda5 | light |

## Fonts

- Oswald — asset _(google)_
- ETmodules — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtr6LfoOE/w/1128/h/191/id0I8zN1_K.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793517663384)

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_Source: <https://brandfetch.com/sportholding.no>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._