Greta Rose Agency is a unique and innovative brand that specializes in fundraising and philanthropic efforts. Founded in 2006 by Scott Zagarino, the agency operates as a 501c3 nonprofit, registered with the IRS. Greta Rose Agency has pioneered the concept of Non-Events, bringing communities together to participate in a single activity and raise funds for various causes.

By eliminating traditional event expenses, more funds can be directed towards the causes that need them the most. One of Greta Rose Agency's notable success stories is the collaboration with CrossFit® to create the Fight Gone Bad workout. Over the course of six editions, this Non-Event raised an impressive $6 million dollars.

Greta Rose Agency is also distinctive in that it selects a cause or causes as the beneficiary of the Non-Event prior to its commencement. They have contributed millions of dollars to causes such as The Special Operations Warrior Foundation and The Infant Swim Rescue. With a commitment to keeping overhead costs minimal, Greta Rose Agency ensures that the majority of funds raised go directly towards the causes they support.

Their dedication and innovative approach make them a trusted partner for fundraising initiatives