# Sports Safari

- **Website:** <https://sportssafari.co.nz>
- **Primary alias:** `sportssafari.co.nz`

## Description

Sports Safari is a family-owned sports retail store based in Hamilton, New Zealand, dedicated to providing an extensive range of sporting goods and apparel. Founded in 2004, the brand has evolved from a footwear clearance outlet to a specialist retailer of officially licensed Rugby League and Rugby merchandise. Offering a wide selection of products, Sports Safari features men's, women's, and children's clothing, as well as footwear options for various sports, including basketball, rugby, and darts.

The store prides itself on carrying major brands like Nike, Adidas, and Puma Shot, alongside accessories for sports such as darts and fitness. With nearly two decades of expertise, the owners, Mathew Roiall and Kerryn Goodyer, ensure exceptional customer service and a friendly shopping experience. Sports Safari's online presence continues to expand, connecting with fans and athletes alike. Conveniently located in Hamilton's CBD, the store invites all sports enthusiasts to explore its diverse offerings and join a community that values quality and passion for sports.

## Industries

- 🏈 Sports
- 🏈 Rugby _(under Sports)_
- 🛍 E-commerce and Shopping

## Links

- [facebook](https://facebook.com/SportsSafari)
- [instagram](https://instagram.com/sports_safari)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMizEjYjg/w/399/h/223/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1730844726820)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMizEjYjg/w/200/h/200/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1730844726958)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blaze Orange | #ff6801 | accent |
| St Tropaz | #22469c | dark |
| Tumbleweed | #e29d76 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/sportssafari.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._