@srmg.com
Saudi Research and Marketing Group operates as an integrated publishing groups.
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Saudi Research and Marketing Group (SRMG) is a leading media company based in Saudi Arabia. Established in 1962, it has played a significant role in shaping the media landscape of the country. With its headquarters in Riyadh, SRMG operates through various subsidiaries and has a strong presence both domestically and internationally.
The main products and services offered by SRMG include publishing, printing, distribution, and advertising. It owns and operates several prominent newspapers and magazines in Saudi Arabia, including Asharq Al-Awsat, Arab News, and Sayidaty. In addition to print media, SRMG also has a strong digital presence and provides online news content through its websites and mobile applications.
On a global scale, SRMG has expanded its operations through strategic partnerships and joint ventures. One notable partnership is its collaboration with Bloomberg, where they launched Bloomberg Al Arabiya, a business news channel catering to the Arab-speaking audience. This partnership has strengthened SRMG's position in the financial and business news sector.
In terms of market position, SRMG is one of the largest media companies in the Middle East and is widely recognized as a leader in the industry. Its newspapers have a large readership within Saudi Arabia and the Arab world, while its digital platforms attract a significant online audience. The company faces competition from other media conglomerates, but its strong brand recognition and diversified portfolio give it a competitive edge.
Over the years, SRMG has achieved several milestones and undergone changes in its strategy and product lineup. In 2018, it launched Tajarat, a business magazine targeting the Saudi business community. This expansion into specialized magazines reflects SRMG's commitment to cater to the diverse needs and interests of its audience.
Currently, SRMG continues to innovate and adapt to the evolving media landscape. It has recently invested in digital platforms and technologies to enhance its online presence and engage with its readership more effectively. The company remains a key player in the media industry, and its latest updates suggest a focus on digital transformation and growth in the regional and global media markets
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