# ST ALi

- **Website:** <https://stali.com.au>
- **Primary alias:** `stali.com.au`
- **Founded:** 2005
- **Employees:** 201+
- **Location:** South Melbourne, Victoria, Australia
- **Company kind:** PRIVATELY HELD

## Description

ST ALi is a pioneering brand that has been shaping the specialty coffee scene in Melbourne since its establishment in 2005. Known for its direct relationships with farmers and in-house roasting, ST ALi continues to push boundaries in the industry. Their expertise in coffee brewing, combined with a best-in-category food offering, has made them an industry leader. While their spiritual home remains in South Melbourne, ST ALi has expanded its reach to become the chosen coffee partner for events, collaborating with local and international businesses such as Mercedes Benz, Mr Black, Archie Rose, and Koko Black. What sets ST ALi apart is their commitment to independence, with the brand being wholly owned by its employees. The company boasts a diverse team with a wide range of expertise and backgrounds, contributing to their success. ST ALi's coffees are globally sourced in an ethical and sustainable manner. They offer a selection of delicious blends that they have been perfecting since their inception. Additionally, their seasonal single origins highlight the best and most unique coffee varieties from around the world. All coffee is roasted at their own facility in Port Melbourne, ensuring accessibility and consistently high-quality products.

## Industries

- ✈️ Travel and Tourism

## Links

- [youtube](https://youtube.com/channel/UCzlUfHLO8-vLwjVNF3skMxQ)
- [twitter](https://twitter.com/st_ali)
- [instagram](https://instagram.com/st_ali)
- [linkedin](https://linkedin.com/company/st-ali-coffee-roasters)
- [facebook](https://facebook.com/stali)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7W86ERuh/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781827015441)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7W86ERuh/w/600/h/145/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781827015345)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Scarlet | #f72119 | accent |
| Surfie Green | #108474 | dark |
| Alto | #d1d1d1 | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7W86ERuh/w/1500/h/500/idIPAcZpQI.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781827015665)

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_Source: <https://brandfetch.com/stali.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._