# Standard Beauty

- **Website:** <https://standard-beauty.co.za>
- **Primary alias:** `standard-beauty.co.za`
- **Founded:** 2020
- **Employees:** 11+
- **Location:** Marlboro, Gauteng, South Africa
- **Company kind:** PRIVATELY HELD

## Description

Standard Beauty is a proudly South African brand that specializes in clean and scientific skincare and beauty products for every skin type. They are committed to providing cruelty-free and vegan-friendly products that are not only good for your skin but also for the environment. Their skincare line is dermatologically tested and approved, ensuring the highest standard in skincare. Standard Beauty offers a wide range of products that cater to various skin concerns, including sensitive/barrier protection, pigmentation, oily/acne-prone skin, and dry skin/hydration. From face washes and toners to serums, moisturizers, masks, and scrubs, they have everything you need to upgrade your self-care routine. They use ingredients like AHA-Fruit Acids, Hyaluronic Acid, Retinol, and Vitamin C, among others, known for their beneficial properties for the skin. Notable products include their 10% Niacinamide & 1% Zinc Serum, Oat-So-Clean Cleansing Balm, and Vitamin C Serum. With Standard Beauty, you can trust in their high-quality, affordable skincare that works™. Join their community of glowing Standard Babes and experience the power of their award-winning skincare backed by clinical testing and dermatologist approval.

## Industries

- 🛍 E-commerce and Shopping _(under E-commerce and Shopping)_
- 🛍 E-commerce and Shopping

## Links

- [facebook](https://facebook.com/standard.affordable.skincare)
- [instagram](https://instagram.com/standard_beauty)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5lgoSthf/w/388/h/116/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782894803163)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5lgoSthf/w/769/h/769/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782894803321)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Log Cabin | #1a1b18 | dark |
| Silver | #cccccc | light |
| Solid Pink | #7e3034 | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/standard-beauty.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._