# Standard Life UK

- **Website:** <https://standardlife.co.uk>
- **Primary alias:** `standardlife.co.uk`
- **Verified:** yes
- **Founded:** 1825
- **Employees:** 1,001+
- **Location:** Edinburgh, Scotland, United Kingdom
- **Company kind:** PUBLIC COMPANY

## Description

Standard Life UK is a trusted brand with a rich history of nearly 200 years in looking after people's life savings and retirement needs. As part of Phoenix Group, the UK's largest long-term savings and retirement business, Standard Life serves millions of customers through various channels, including direct customers, advisers, and employer pension schemes. The brand takes pride in delivering a consistent high-level of customer service. Standard Life is dedicated to helping customers at every step of their financial future. Whether it's maximizing long-term savings, exploring retirement income options, or understanding financial wellness, Standard Life is there to provide support. The brand is committed to building a strong and sustainable future by integrating sustainability into everything they do. This includes responsible investing, fostering an inclusive savings culture, and improving financial and social wellbeing. As part of the Phoenix Group, Standard Life benefits from increased strength and resources. The brand's future is focused on innovation, evolving to meet people's ongoing needs and helping them feel confident about their financial plans. Standard Life is a brand that customers, clients, and advisers can rely on for years to come. Locations include Edinburgh, London, Birmingham, Ireland, Germany, and Austria. © 2023 Standard Life. All rights reserved.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/StandardLifeUK)
- [instagram](https://instagram.com/standardlifeuk)
- [linkedin](https://linkedin.com/company/standardlifeuk)
- [twitter](https://twitter.com/StandardLifeUK)
- [youtube](https://youtube.com/user/StandardLifeplc)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNFCpxgjj/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1676904831519)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idNFCpxgjj/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1668074881040)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Sapphire | #0a2f73 | dark |
| White | #ffffff | light |
| Selective Yellow | #ffbb00 | accent |

## Fonts

- SL-regular — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNFCpxgjj/w/1500/h/500/idGA1k8w00.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635890545370)

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_Source: <https://brandfetch.com/standardlife.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._