# Standard Life UK

- **Website:** <https://standardlife.com>
- **Primary alias:** `standardlife.com`
- **Employees:** 10,001+
- **Location:** Edinburgh City, Scotland, United Kingdom

## Description

Standard Life UK is a financial services company headquartered in Edinburgh, United Kingdom. It has a rich history dating back to 1825 when it was founded as the Life Assurance Company of Scotland. Over the years, the company expanded its operations and became one of the largest life insurance providers in the UK. The company's headquarters, known as Standard Life House, is located in Edinburgh, Scotland. It serves as the main center of operations for Standard Life UK and is home to various departments including finance, marketing, and customer service. The headquarters also houses state-of-the-art facilities and technology to support the company's operations. Standard Life UK offers a wide range of financial products and services to its customers. These include life insurance, pensions, investment management, and savings products. The company serves both individual customers and businesses, providing tailored solutions to meet their specific needs. It also offers financial advice through its network of financial advisors. On a global scale, Standard Life UK has a significant presence. It operates in various countries around the world and has established subsidiaries, joint ventures, and partnerships to expand its reach. Notable subsidiaries include Standard Life Aberdeen, a multinational investment company, and Standard Life International, which focuses on providing financial solutions to international clients. In terms of market position, Standard Life UK is a strong player in the financial services industry. It has a large customer base and a solid reputation for providing reliable and innovative financial products. The company faces competition from other insurance and investment companies, but it has managed to maintain a strong position in the market. Over the years, Standard Life UK has undergone several major events and changes in its strategy. In 2017, it merged with Aberdeen Asset Management to form Standard Life Aberdeen, creating one of the largest investment companies in the UK. This merger allowed the company to expand its investment capabilities and enhance its global presence. Currently, Standard Life UK is focused on building on its strong foundation and delivering value to its customers. It continues to innovate and adapt to changing market dynamics, ensuring that it remains a trusted provider of financial services.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_
- 🖥 Computers Electronics and Technology
- 💰 Investing _(under Finance)_
- 💰 Insurance _(under Finance)_

## Links

- [youtube](https://youtube.com/c/StandardLifeUK1)
- [twitter](https://twitter.com/StandardLifeUK)
- [instagram](https://instagram.com/standardlifeuk)
- [linkedin](https://linkedin.com/company/standardlifeuk)
- [facebook](https://facebook.com/StandardLifeUK)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idSmr3KnSf/w/820/h/181/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1668448998883)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSmr3KnSf/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1763624153909)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pine Green | #007f74 | dark |
| Water Leaf | #98ebe3 | light |
| Lightning Yellow | #ffc526 | accent |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSmr3KnSf/w/1500/h/500/idX4YzkJY9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1763624154058)

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_Source: <https://brandfetch.com/standardlife.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._