# Standard Life UK

- **Website:** <https://standardlifeplc.com>
- **Primary alias:** `standardlifeplc.com`

## Description

Phoenix Group, soon transitioning to Standard Life plc, is a prominent figure in the insurance and financial services sectors, with a rich heritage dating back to 1782. The organization is recognized for its commitment to offering a wide variety of products tailored to meet the evolving needs of its customers throughout their lives. Its family of brands includes Standard Life, SunLife, Phoenix Life, ReAssure, and Phoenix Wealth, each dedicated to specific segments of the market. Standard Life has reliably managed life savings and retirement solutions for two centuries, while SunLife focuses on straightforward and affordable financial products for those aged 50 and above. Phoenix Life prioritizes providing a secure home for various policies, and ReAssure offers a comprehensive range of retirement, investment, and protection products. With a focus on customer service, sustainable practices, and community engagement, the company is positioned to support individuals in achieving financial security and readiness for retirement.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_
- 💰 Investing _(under Finance)_
- 💰 Banking Credit and Lending _(under Finance)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/standardlifeplc)
- [twitter](https://twitter.com/standardlifeuk)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id19cFNrfT/w/820/h/184/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789054817692)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id19cFNrfT/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789054817791)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Carrot Orange | #f39315 | accent |
| Dove Gray | #666666 | dark |
| White | #fefefe | light |

## Fonts

-      var(--primitive-family-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id19cFNrfT/w/1500/h/500/idBKCZlsBW.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789054817995)

---

_Source: <https://brandfetch.com/standardlifeplc.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._