# The Star Entertainment Group

- **Website:** <https://starentertainmentgroup.com.au>
- **Primary alias:** `starentertainmentgroup.com.au`
- **Other aliases:** `AU000000SGR6`, `EHGRF`, `SGR.AX`
- **Founded:** 2011
- **Employees:** 5,001+
- **Location:** Pyrmont, New South Wales, Australia
- **Company kind:** PUBLIC COMPANY

## Description

The Star Entertainment Group is an Australian company that operates in the entertainment and hospitality sector. It has its headquarters in Sydney, Australia. The company was originally known as the Star City Holdings and was established in 1993. It operated as a casino and hotel complex under the name Star City Casino. The primary products and services offered by The Star Entertainment Group include casino gaming, hotel accommodations, and entertainment. The company operates several casino properties in Australia, including The Star Sydney, The Star Gold Coast, and Treasury Casino & Hotel Brisbane. These properties offer a wide range of casino games, such as blackjack, roulette, poker, and slot machines. Additionally, they provide luxury hotel rooms and suites, as well as various entertainment options such as live shows, concerts, and fine dining restaurants. On a global scale, The Star Entertainment Group focuses mainly on the Australian market. However, it has ventured into international partnerships and joint ventures. In 2013, the company entered into a partnership with Chow Tai Fook Enterprises and Far East Consortium to develop a new integrated resort in Brisbane. Furthermore, the company has collaborated with various international hotel brands like The Ritz-Carlton and Dorsett Hotels for its hotel properties. In terms of market position, The Star Entertainment Group is one of the leading casino and entertainment companies in Australia. It competes with other major players in the industry, such as Crown Resorts and SKYCITY Entertainment Group. The company has gained a strong reputation for its upscale facilities, high-quality services, and a diverse range of entertainment offerings. Significant events in the company's history include the rebranding from Star City Holdings to The Star Entertainment Group in 2011 and the ongoing construction of its new integrated resort in Brisbane, which is set to open in 2022. These developments reflect the company's growth strategy and commitment to expanding its presence in the market. As of the latest updates, The Star Entertainment Group has faced challenges due to the COVID-19 pandemic, which has impacted its operations and financial performance. However, the company has implemented measures to ensure the safety of its employees and guests, as well as adapted its services to comply with the necessary health and safety regulations. In conclusion, The Star Entertainment Group is a prominent Australian company in the entertainment and hospitality industry. It operates several casino properties, offers luxury accommodations, and hosts various entertainment options. While primarily focused on the Australian market, the company has engaged in international partnerships and joint ventures. It holds a strong market position and has experienced significant developments in its strategy and product lineup. Currently, the company is navigating the challenges posed by the COVID-19 pandemic.

## Industries

- ✈️ Transportation and Excursions _(under Travel and Tourism)_
- ✈️ Travel and Tourism

## Links

- [linkedin](https://linkedin.com/company/thestar-entertainment-group)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBU10xQJy/w/210/h/75/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790207798330)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBU10xQJy/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790207798414)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Totem Pole | #9e0b0f | accent |
| Tory Blue | #0c4da2 | dark |
| Malibu | #8ed1fc | light |

## Fonts

- Open Sans — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBU10xQJy/w/1128/h/191/idIUnsa2Sm.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790207798482)

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_Source: <https://brandfetch.com/starentertainmentgroup.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._