# Starting Strength

- **Website:** <https://startingstrength.com>
- **Primary alias:** `startingstrength.com`
- **Founded:** 2005
- **Employees:** 2+
- **Location:** Wichita Falls, Texas, United States
- **Company kind:** EDUCATIONAL

## Description

Starting Strength is a comprehensive training system that focuses on building strength over time, utilizing fundamental barbell exercises that engage the body's full range of motion. Unlike other exercise programs, Starting Strength is not a random collection of exercises, but a long-term process designed to help individuals get stronger and achieve lasting results. Strength is the foundation of our physical existence and plays a crucial role in overall health, athletic performance, and quality of life. The Starting Strength System, developed by Mark Rippetoe based on decades of experience, combines his expertise as a powerlifter, weightlifting coach, and gym owner with a scientific analysis of human movement under the barbell. Barbell training forms the backbone of the system, employing basic movement patterns to work the entire body and progressively increase resistance. This approach, grounded in centuries of athletic tradition, is far from a list of new exercises or the use of fancy machines. It is a systematic and time-tested method of building strength—the most important characteristic of successful athletes and healthy individuals. For those looking to learn more about Starting Strength, there is a wealth of resources available. The website features articles, videos, podcasts, and a training log, along with a community forum for support and discussion. Starting Strength also offers coaching, seminars, training camps, and events to enhance your understanding and skill in the system. If you're ready to embark on a journey of strength and self-improvement, Starting Strength is your ideal partner. Don't settle for quick fixes or temporary results; embrace a training system that will empower you to reach your full potential.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [linkedin](https://linkedin.com/company/starting-strength)
- [instagram](https://instagram.com/startingstrength)
- [twitter](https://twitter.com/SS_strength)
- [youtube](https://youtube.com/user/AasgaardCo)
- [facebook](https://facebook.com/Starting-Strength-The-Aasgaard-Company)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idoff2u43L/w/57/h/57/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774475798704)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoff2u43L/w/303/h/303/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786374149905)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Curious Blue | #178fe5 | accent |
| Endeavour | #005da9 | dark |
| Picton Blue | #4da6e0 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoff2u43L/w/1500/h/500/idjdpyeZAi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786374150164)

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_Source: <https://brandfetch.com/startingstrength.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._